
Series 8: The Nationwide Spread of Tateyama Faith
Hello everyone, this is Takano, Director of the Toyama Prefectural Tateyama Museum.In the previous article, we introduced Ashikuraji and Iwakuraji, the two temple-settlements that served as major centers of Tateyama faith during the Edo period.
In this installment, we explore how the monks (shuto) of these communities spread Tateyama faith throughout Japan.

(1) Missionary Activities by the Monks of Ashikuraji
The monks of the 33 lodging temples (shukubō) in Ashikuraji established networks of followers across the country, known as dannaba—regions where believers of Tateyama faith were concentrated.
Every year, during the agricultural off-season from autumn to spring, they traveled to places such as Edo (Tokyo), Osaka, Owari (present-day Aichi), and Shinano (Nagano) to conduct missionary activities.
At these destinations, they gathered people in village headmen’s houses or temples and displayed hanging scroll paintings called Tateyama Mandala. Using a storytelling technique known as etoki (picture explanation), they vividly explained the teachings—sometimes with gestures and dramatic narration.
These presentations began with the origin story of Tateyama.
Men were encouraged to undertake the sacred mountain pilgrimage (Tateyama Zenjō), while women were invited to participate in the Nunobashi Kanjochō ritual. At the same time, the monks promoted their own lodging temples, offering guidance and support for pilgrims visiting Tateyama.
They also sold amulets (gofu), sacred medicines, burial garments (kyōkatabira), and texts such as the Ketsubonkyō. Payment was collected the following year—after the promised spiritual benefits had been received—creating a unique system in which faith and trust sustained the relationship.These religious and economic activities were collectively known as kaidan haisatsu (itinerant preaching and distribution of talismans).
Records called danna-chō (registers of patrons) still exist today, documenting these activities in detail.


(Collection of the Toyama Prefectural Tateyama Museum; the woodblock is designated as an Important Tangible Folk Cultural Property of Japan)

(Collection of the Toyama Prefectural Tateyama Museum; the woodblock is designated as an Important Tangible Folk Cultural Property of Japan)

(Collection of the Toyama Prefectural Tateyama Museum)
(2) Missionary Activities by the Monks of Iwakuraji
Meanwhile, the monks of the 24 lodging temples in Iwakuraji focused their activities mainly within the domain of the Kaga clan—covering Kaga and Noto (present-day Ishikawa) and Echū (Toyama).
The Iwakuraji temple complex was entrusted by the Kaga domain with the management and maintenance of the Tateyama mountains. This required funds for repairing subsidiary shrines and facilities such as Murodō, as well as maintaining pilgrimage routes.
To raise these funds, they obtained official permission to hold dekaichō—special traveling exhibitions of sacred images and temple treasures—circulating through temples across the region.
A central object of worship in these exhibitions was a statue of Amida Nyorai (Amitābha Buddha) from Tateyama.
This statue is known for a small hole in its left chest. According to legend, the founder of Tateyama, Saeki no Ariyori (or Ariwaka), shot an arrow into a bear, which was in fact an incarnation of Amida. This gave rise to the name Yakizu Amida Nyorai (“Amida with the arrow wound”).
During these exhibitions, Tateyama Mandala were also displayed, encouraging men to undertake pilgrimages and inviting them to stay at the monks’ lodging temples.

(Collection of the Toyama Prefectural Tateyama Museum)
(3) The Devotion Inspired by Tateyama
During the Edo period, Tateyama faith spread widely among the general population.
Numerous offerings were dedicated to the mountain, including stone Buddhas, lanterns, scriptures, and ritual implements.
The Maeda family of the Kaga domain strongly supported Tateyama faith, funding repairs of temple buildings and granting tax exemptions.
At Iwakuraji, close relationships developed between the monks and the domain lords and their retainers. At Ashikuraji, a portable shrine (mikoshi) for the Tateyama Gongen festival was donated by the Maeda family.
Moreover, high-ranking women—including those in the Ōoku (women’s quarters of Edo Castle) and daimyo households—prayed to the deities of Tateyama for health, peaceful afterlife, and the stability of their families.In this way, the monks of Ashikuraji and Iwakuraji spread Tateyama faith across all levels of society during the Edo period.
It is no exaggeration to say that these efforts laid the foundation for Tateyama’s reputation as a sacred mountain that continues to this day.

preserved at Oyama Shrine (Nakamiya Prayer Hall), Ashikuraji, Tateyama
In the next installment, we will explore Onbasama (Uba-son), the mountain deity who continues to attract the devotion of women in Ashikuraji.We hope you will continue following this series.
Note for Visitors
At the Tateyama Museum, visitors can explore the Digital Tateyama Mandala, an interactive display that allows detailed viewing of the mandala imagery.
The nearby Mountain Culture and Future Center exhibits a large mikoshi said to have been donated by the Maeda family, offering a glimpse into the deep devotion people held for Tateyama.
If you have the opportunity to visit Tateyama, we warmly invite you to stop by the museum.





















































